Two unique features make this tape a standout. First, the blade is coated with mylar to help it stand up to abrasion associated with repeated use. Second, the patented Tru-Zero hook doubles as a pivot for drawing circles and arcs, and it automatically adjusts to handle inside or outside measurements. What this means is that the hook on the end has a small amount of play that is equivalent to the thickness of the hook blade. This is so that when you measure with the hook inside a stop (like a window jam), the front end of the hook is the zero point. When you hook it over the edge of a board, the zero point becomes the back of the hook.

Stanley does make a host of other measuring tools that may be worth checking out. At such a great price, most users can't go wrong with this one.

What's in the Box
25-foot by 1-inch measuring tape

The Stanley Story
The Stanley Works, originally a bolt and door hardware manufacturing company located in New Britain, Connecticut; was founded in 1843 by Frederick T. Stanley. A few years later, in 1857, Frederick's cousin, Henry Stanley, founded The Stanley Rule and Level Company. In 1920, The Rule and Level Company merged with The Stanley Works and would go on to become it's famous Hand Tools Division. Over the years, The Stanley Works has produced some of the most innovative and useful tools ever made. Among these tools are the Bailey Plane, the Surform shaper, the PowerLock tape rule and most recently the FatMax line of products. Today, more than ever, Stanley continues to be an industry leader in tool innovation. In 2001, Stanley introduced more than 100 new products, bringing to 400 the number of new products introduced in the past four years. As a direct result of Stanley's commitment to excellence, Stanley was awarded the Prestigious Golden Hammer Award, presented for New Product Innovation in both 2000 and 2001.